The Fintech world is expanding quickly. As a result, customers are expecting convenience and quality in their financial tools. To stay ahead of a saturated market still dictated by the pandemic, B2B Fintech companies are rolling out their technology services faster than ever before—nearly 79% of surveyed CFO’s said the pandemic has influenced their focus on speed and efficiency in payment options. But in a constantly evolving industry, how can Fintech companies make sure they are maximizing their brand, offering the best services possible, and attracting new leads?
Through engaging digital content that provides valuable information for both customers and new leads. Digital content is a malleable resource that Fintech brands can use to make their company stand out as a relevant and reliable resource for their target audience. This is crucial not only for visibility. But also for continued success. Fintech brands need digital content to take their companies to the next level.
Ready to give your Fintech brand the boost it needs? Here are 5 best practices to keep in mind:
1. Utilize an enhanced digital content strategy.
A strategic digital content plan covers the bases and ensures nothing will fall through the cracks. A robust digital content strategy also ensures long-term success through a balance of content and measurement. Measurement and goal tracking are imperative to monitoring how your digital content is performing.
Digital content can also establish Fintech brands as thought leaders, touching on specific pain points and offering relevant solutions to their target audience. This helps create a bond between Fintech brands and potential leads. If brands can build trust, a great professional relationship is just around the corner.
2. Connect with your target audience using personalized digital content
. Once you’ve established your digital content strategy, you can start to tailor your content to fit your target audience. Personalized content, like blogs, articles, and interviews, are great ways to promote your Fintech brand and educate your readers.
But of all these types of digital content, video reigns supreme. Video marketing increases brand awareness by 54%, making it one of the best ways to connect with customers and create new leads from businesses of all sizes. Square’s point of sale video is a great example of personalized content.
When creating personalized content, consider the emotional significance of how your Fintech brand is solving challenges for your audience. Empathy is one of the most powerful ways personalized content speaks to companies. This is especially perfect for Fintech brands as their technology helps deliver outcomes to alleviate their target audience’s pain points. This is a huge selling point for Fintech brands and must be promoted through tailor-made content.
3. Get social.
Social platforms make it easy to share native content with a wider audience. Social media also allows content to be shared across multiple channels and platforms, creating stronger connections and visibility while engaging potential leads.
LinkedIn’s Facebook page is a great example. It is packed with engaging videos, interviews, and content that encourages interaction. And don’t be afraid of hashtags. When used to share content, these identifiers help funnel searches to specific pages, encouraging users to share on their own platforms. Using hashtags and being active on social media also helps Fintech brands connect with influencers.
4. Stay aware of trends in the fintech market.
Familiarity with emerging trends in Fintech can help you strategize your plans for future growth. Fintech companies are strongly influenced by customer trends in fields like product functionality and technology. The merging of markets, and the analysis of new trends, are key to keeping Fintech brands ahead of the curve. Map out topics and content development plans that speak to not only where Fintech stands now, but also where you see the trends and changing customer needs taking it.
5. Develop a comprehensive SEO strategy.
If Fintech brands want to get their content in front of more leads, visibility is key. This is done by maximizing a brand’s ranking on search engine results pages (SERPs). A Fintech search engine optimization (SEO) strategy helps brands rank higher in search results and increase their organic website traffic. Paying attention to keywords, internal and external linking, and content readability can all help boost rankings and get more eyes on a brand’s website and content.
Fintech brands already know their services are in high demand. But personalized, dynamic digital content is a great way for Fintech brands to build brand loyalty, grow their identities, and stay at the top of their game. By following these digital content best practices, Fintech brands will continue to elevate and enhance the customer experience for years to come.